In this episode of the podcast we talk about the mythology and demonising of “marketing”.

Like it or not, you’re in the business of sales, and as such marketing matters. Yes, you’re serving your mission. Yes, you’re pursuing your passion. Yes, you’re helping your community in some way or other. But in order to do that in a private business you need your clients or customers to know you exist.

That requires marketing. Or “communication”, if you prefer.

Gerda and I discuss the fears around marketing and ethics, fear of judgement, and fear of being “wrong”.

We’d love to hear your thoughts on this topic too!

Much love,