This week’s conversation is with Jeremy Jones, an accomplished filmmaker, entrepreneur, environmentalist and snowboarding pioneer.

Jeremy is widely regarded as one of the most legendary big mountain riders and explorers of all time.

Named a National Geographic “Adventurer of the Year” and ten times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine, Jeremy has starred in over a hundred snowboard movies and videos worldwide, including his highly acclaimed, foot-powered snowboarding trilogy Deeper, Further and Higher.

He is the founder and CEO of award-winning Jones Snowboards, dedicated to the development of the highest quality backcountry snowboards and accessories.

In 2007, Jeremy founded Protect Our Winters, a global cause uniting the winter sports community against climate change and was recognized in as a Champion of Change by President Barack Obama.

In this conversation we discuss passion, risk, and managing stress.

For Jeremy it comes down to understanding what the end goal is but not getting caught up in it.

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