No company embodied American ingenuity, innovation, and industrial power more spectacularly and consistently than the General Electric Company. GE once developed and manufactured many inventions we take for granted today. In this episode, William Cohan, author of The Power Failure: The Rise And Fall Of An American Icon, explores how a once-great company spirals down and wound up, broken in tatters. He also dives deep into GE’s management culture, its pioneering doctrine of shareholder value, and its seemingly hidden blind spots, which will reveal that GE was not immune from the hubris and avoidable mistakes suffered by many corporations. If you are on a journey to exit rich, build that success and never allow those cracks to form in your formidable foundation through this episode. Tune in to this fantastic episode and learn from William’s cautionary tale for the ages!

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