Business owners are always told to think outside of the box. But what can they do now when the box has already gone? The COVID-19 pandemic has undeniably affected the business industry, most especially small-time business owners. At a time of uncertainty, we can’t think outside of the old box anymore because there is already a new box, and no one will know what size and shape it’s going to be. In this episode, Michelle Seiler Tucker speaks with Alec Stern—entrepreneur, speaker, mentor, investor, and known as America’s startup success expert—about his entrepreneurial journey, how the COVID-19 is changing businesses, and what business owners can do that will help them advance going forward. Bringing forward the importance of innovation, Alec explains why getting comfortable with the way things are closes businesses up. He further discusses the need to market and talk and listen to clients and customers, especially during this time. Leveling the playing field for small businesses against big competitors, Alec then shares with us the amazing things they do at Constant Contact to help business owners go to that next level.
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