Show notes
Welcome to the Find Calm Here Podcast, today’s guest is Paul Bradley. He has over 10 years of experience in the community industry and has led community teams for the last 5 years. Paul is currently the Head of Global Community for Agorapulse a social media management tool to help organizations save time and easily manage posts, reporting, monitoring, and team collaboration. A community-leading expert and consultant with a background in the tech industry working for companies such as Higher Logic and ADP, in his current role he is creating a comprehensive education, recognition, and collaboration destination—and management team—for professionals with social media responsibilities. Show Notes: 2:36: Paul begins by explaining his background in the community, including being a community manager for Intel. He recommends a strategic services team for the accelerated growth of a community management career. 6:42: If anybody wants to get into something sort of like an accelerated growth of your community management career, work on a strategic services team.8:44: Paul gives his definition of community managers, that they create a number of offerings to appeal to a variety of users and solve day-to-day problems for people.23:23: With a background in communications and writing, Paul discusses being able to churn out content, naming it as smoke and mirrors to be able to use humor and create content for people to engage with.33:25: Paul talks about a challenge for community managers is finding ways to increase appeal to users through content they interact with. He recommends establishing an editorial calendar, having a beta group for a soft launch to have people in there to look around, and do not start as a paid community.42:28: Deb and Paul discuss two main features of building a community: Appealing to individuals' inner interests and earning their trust to want to pay for a community.48:25: The job is to earn trust, and that’s it.Want to start your own podcast?Buzzsprout gets your show listed on every major podcast platform. You’ll get a great-looking podcast website, audio players that you can drop into other websites, detailed analytics to see how people are listening, tools to promote your episodes, and more. Sign up here!Learn more about Find Calm Here Deb Schell is the founder of Find Calm Here LLC, an online consulting agency supporting entrepreneurs, founders, creators, and speakers as they build, launch, and grow a paid online membership.Schedule a FREE Discovery Call with Deb HEREAs a community strategist, Deb helps clients find calm in the community-building process through the CALM Method of Clarity, Awareness, Learning, and Motion so that they can lead with energy, confidence, and purpose. She brings together entrepreneurs who feel overwhelmed with building, launching, and growing their paid online membership and offers strategies that can be used on any online platform by offering a great member experience by helping others transform. Join Us!Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.