Everyone in sales is a story teller.  But, story telling is an art and making memorable stories is a skill...a skill you can learn and refine.  While working at the NBA, Kevin Scheitrum made a career of telling memorable stories to build fan engagement, solicit responses, and evoke emotion.  Kevin shares how he approaches story telling and ways small business owners, real estate professionals, and anyone at a cocktail part can become a memorable story teller!