The most expensive seed bag on your farm could be the one that ends up costing you the most. On today’s episode of the Rob-See-Co Field Ready Podcast, CTO Ben Ford makes his debut and welcomes former host and current CEO Jim Robinson to a discussion on the importance of ROI for growers. Tune in to hear how Rob-See-Co is focused on providing the traits, crop inputs and expertise to help growers maximize the overall return on investment on the farm.Topics discussed in this episode:- Rob-See-Co’s focus on farmer return on investment- The beneficial impact of seed-driven crop inputs on ROI- The past, present and future for trait and hybrid genetics and the problems they’re solving- Thoughts on the future of gene editing in agriculture- Why growers should focus on ROI – not minimizing costs- Current crop conditions heading into 2026 harvestStay up to date:Want more Field Ready Podcast or to learn more about Rob-See-Co?- Subscribe to the podcast- Follow us on Youtube [https://www.youtube.com/@robseeco6502]- Find us on Facebook [https://www.facebook.com/robseeco], Instagram [https://www.instagram.com/robseeco], X [https://x.com/robseeco] and LinkedIn [https://www.linkedin.com/company/robseeco/]- Visit RobSeeCo.com to learn moreThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!