In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective.

Connect with Sarah:

• Sign up for her newsletter!
• Check out her patterns
• Follow her on Instagram
• Check out her website
• Shop on her Etsy

Other things mentioned:

• My secondhand online yarn shop
• Kristina McGrath
• Join Book Club & do Scary Bingo with us in the Fiber Business Collective
• Omnivore App (keep all your newsletters in one place)
• Eli Trier
• Eli's newsletter signup
• Bird Collective
• Olive & June
• ManiMe
• Emily Lymm - Wool & Palette

Newsletter Provider:

• MailerLite
• MailChimp
• Flodesk (affiliate link)