You hear it all the time - "you need to have a 'why'". &nbsp;Really? &nbsp;Sorry, but yes, really. &nbsp;Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those. 
 
This episode was supported by: 
 
Emily Wool of Emily Ruth Prints
<ul>
 <li><a href="https://www.emilyruthprints.com/" target="_blank">Emily's Website&nbsp;</a></li>
 <li><a href="https://www.instagram.com/emilyruthprints">Emily's Instagram</a></li>
</ul>
Asia of Yarn Fixation
<ul>
 <li><a href="https://www.etsy.com/shop/yarnfixation/?etsrc=sdt" target="_blank">Asia's Etsy Shop</a></li>
 <li><a href="https://www.instagram.com/yarnfixation">Asia's Instagram</a> 
</li>
</ul>
Resources mentioned:&nbsp;
<ul>
 <li><a href="https://youtu.be/qp0HIF3SfI4" target="_blank">Simon Sinek's TED Talk&nbsp;</a></li>
 <li><a href="https://erineendesigns.com/">Erin Clayton</a> (Designer, Consultant, and Graphic Designer)&nbsp;</li>
 <li><a href="https://pelacase.com/" target="_blank">Pela Case</a></li>
</ul>

Do You Really Need an Ideal Customer?

Welcome to Fiber Radio, a podcast created just for fiber business owners who are looking to build a marketing toolkit that is both ethical and profitable. Whether you’ve been in business for ages, have started recently, or are still considering whether being an entrepreneur is right for you, this is the place to start. 

I’m your host, Anastasia Williams, and I’m so glad to have you here with me. 

www.anastasiacreates.co