<p>In this third episode about online reviews, we continue the discussion about the rating scales used by the big consumer review sites.</p>

Promoting Terrible Coffee & Visiting Fictitious Hotels & Restaurants

Welcome to Feedback Matters by GuestInsight

What’s this podcast all about? All things related to guest & customer experience feedback. Join us for discussions about feedback surveying in general- both from a historical perspective, as well as how it fits into today’s online review fueled purchase economy.

We explore survey design best practices, as well as look at the always increasing number of ways to analyze the data that well designed surveys provide.

And, we get into some more broad consumer behavior topics like customer and guest experience and loyalty, and, of course online reviews and their influence in consumer purchase decisions.