“The way that you speak is how you should be writing. If you focus on documenting your voice instead of writing from a blank page, you will find it so much easier to write.”Chloe Barnes aka @thewritechloe is a copywriter and personal branding strategist for bold, witty, fun brands. She helps people who are the face of their brand grow an audience of superfans, and in this episode of the podcast we decided to go on an in-depth meander through the weird, wild and wonderful world of online business and marketing.Chloe is probably the most refreshing business owner I’ve ever met, in that despite her success in both business and as a content creator (she has amassed a big ol’ following for her sharp, witty skits and advice on places like TikTok and Instagram) she doesn’t take herself or her work too seriously WHICH I LOVE.During our chat, Chloe shared a TON of interesting, thought-provoking views on the online business world and of course, tips to help freelancers and service provider navigate the muddy waters of this space without going insane in the process.Here’s a selection of what we chatted about:The good, bad and ugly of marketing and online businessHow to avoid exploitation as a new freelancerThe rise of toxic positivityWhy income claim marketing is grossBecoming more curious as business ownersThe demise of authority contentWhy low effort content creation is the secret sauce of 2022Chloe’s advice on bringing your messaging to lifeHow to write authentic copy for your businessHow brand archetypes can help you define your voiceGoal setting and motivation as a business ownerChloe’s hot TikTok tipsThank you so much to Chloe for being my guest, making me howl with laughter and being generally badass, awesome and fun 🤩::Connect with Chloewww.thewritechloe.comChloe’s TikTok@thewritechloe on Instagram::LinksOtter.aiBrand ArchetypesFinish by Jo Acuff::FOLLOW ME ON SOCIALSInstagramLinkedInTikTok::JOIN MY LISTSign up for my weekly email series, Peaceful Service Pro – the no-BS guide to making more £££ in business on a chilled AF schedule.::WORK WITH MEOffer Suite Oracle VIP IntensiveOffer Suite Oracle ProgramVisit my WebsiteBook a Disco Call::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application