In this week's conversation with Dan Chancellor, co-founder and owner of So iLL climbing, we peel back the curtain into what it takes to build a product-based company completely from scratch. From insight into the value of selling direct to consumer to the importance of building a positive team around you, Dan walks us through the ups and downs that brought his business to where it is today, a now multi-million dollar international company making waves in the climbing space. Be sure t...