The average funeral consumer falls into 1 of 7 categories. And each group has different expectations of how funerals should be…and how they expect you to interact with them. Josh McQueen, Vice President of Marketing &amp; Product at Directors Investment Group (DIG), returns to the FD Talks podcast to identify these 7 consumer segments, based on a recent study done by McKee Wallwork + Co. and DIG. They discuss:<ul><li>How families have changed in the last decade</li><li>Important information about the 7 types of consumers</li><li>How you can discover which segments live in your community</li><li>And more!</li></ul>Get more insights <a href='https://www.funeraldirectorslife.com/report/'>in this free report</a> that you can use to help you make better, more informed decisions about your funeral business. &gt;&gt; <a href='https://www.funeraldirectorslife.com/report/'>The New Funeral Consumer Report - FDLIC</a>

FD Talks Episode 29: How to Get Real Results with Digital Marketing

Funeral service is an industry on the brink of change and ripe for disruption. The good news? FD Talks hosted by Funeral Directors Life is a show where you can explore ideas, insights, and solutions for serving today's families in a rapidly changing marketplace. Join us for eye-opening interviews with industry experts and visionary leaders who will help you get control of your market, your business, and your future.