Here are your goals for a launch: <ul class="listtype-bullet listindent1 list-bullet1"> <li> Make an impact in your target market</li> <li> Garner interest from relevant media outfits</li> <li> Figure out what works and what doesn’t in the product and your marketing</li> </ul>    It’s NOT: <ul class="listtype-bullet listindent1 list-bullet1"> <li> Your major customer driver</li> <li> The only impression people will have of your product</li> <li> The end</li> </ul>

When should I consider scaling my product?

Founders Ask Questions: The only show that answers real questions from real founders trying to navigate the startup world and build a company from the ground up.

Christian Beck has worked with dozens of startups, answering questions around product management, user experience, user research, design, branding... you name it, he’s heard it. If you’re a founder (or an aspiring entrepreneur) you’ve probably had some of these questions yourself. Tune in to founders ask questions to hear Christian’s answers in the time it takes you to commute to work (or less).