Key Points:

• A pitch deck will spend more time on setting the context. You have investors that may need more background.
• Pitch decks often spend more time on the company and its financials. Investors want to see that you have the team to succeed, that you have a growth plan, and that you are seeing traction in the market.
• A sales deck focuses on “you.” Directly talking to the pains or potential gains of the person you’re talking to.
• Sales decks also focus on establishing agreement on the problem first, solution second.