There’s so much that goes into building a brand experience that not everyone might be able to see. Getting the right help to build your brand is the best strategy to ensure that you have all your bases covered and your identity figured out. <a href="https://www.linkedin.com/in/erica-kelly-68015226/" target="_blank" rel="noopener noreferrer">Erica Kelly</a> is the Co-Founder and Chief Creative at <a href="https://www.flourishcollaborative.com/" target="_blank" rel="noopener noreferrer">Flourish Collaborative</a>. She talks to Jared Orton about the process of building a brand experience from scratch. Let Erica help you figure out what your brand needs to flourish. After all, branding is what others say about your business. Love the show?&nbsp;Subscribe, rate, review, and share!<ul><li><a href="https://bananasforbusiness.com/how-to-subscribe-rate-our-podcast-5-stars-on-itunes/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">Here’s How »</a></li></ul>Join the Bananas for Business Community today: <ul><li><a href="http://bananasforbusiness.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">https://bananasforbusiness.com/</a></li><li><a href="https://www.linkedin.com/company/savannah-bananas/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">LinkedIn</a></li><li><a href="https://www.instagram.com/bananasforbusiness/" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 79, 191);">Instagram</a></li></ul>

Thinking Outside The Bank With Terry Bradley

Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans.

After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry.

Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite.

Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product.

Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry.

People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience.

Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.