How do you know what people CRAVE and NEED?    

Have you heard of Maslow’s Hierarchy of Needs? He breaks down humans’ needs into 5 levels to have a fulfilling life:  

🟠2️⃣ Safety & Security Needs - e.g. employment, living, health  

🟠3️⃣ Love & Belonging Needs - e.g. family, friendship, connection, community  

🟠4️⃣ Self-Esteem Needs - e.g. confidence, respect, achievement  

🟠5️⃣ Self-Actualization Needs - e.g. growth, creativity, peak performance & potential  

I was a guest speaker at the International Association of Venue Managers (www.iavm.org) GuestX Conference and I spoke about creating marketing plans to address individual’s Hierarchy of Needs.