When <a href="https://www.ea.com/">Electronic Arts</a> began promotion for the 2010 action game "<a href="https://www.ea.com/games/dantes-inferno">Dante's Inferno</a>" it was natural to utilize the 9 circles of Hell. Every level of the game was based around one of the circles and so too would be every tactic in their advertising strategy. Limbo, gluttony, greed, anger, heresy, violence, fraud, and treachery all worked. But when it came to lust, EA faltered.
Produced by <a href="http://www.digitalbuzzllc.com">Digital Buzz</a>
Hosted by Dave Plough&nbsp;

Snakes on a Plane

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.