Microsoft's Internet Explorer has a rocky history. In 2009 they finally seemed to figure out what the people wanted out of a web browser. However, the public had already decided they didn't want another IE. Microsoft decided to run a marketing campaign to change the public's mind. Instead, they turned the public's stomach.&nbsp;
Produced by <a href="http://digitalbuzzllc.com">Digital Buzz&nbsp;</a>
Hosted by Dave Plough&nbsp;

ATHF and the Mooninite Boston Invasion

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.