In late 1985 Burger King was the second most successful burger joint in America. With McDonald's owning 37% of the fast food market share and Wendy's coming off of their "Where's the beef?" campaign, Burger King felt they needed to captivate the nation with a mysterious new spokesmen. What they created generated a lot of early buzz, then fell flat during Superbowl XX. This week <a href="https://www.facebook.com/FailsandFixins/">Fails and Fixins</a> takes a look at Burger King's Herb the Nerd.
 
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Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.