Coca-cola spent five years and $4 million researching a new formula. It took less than three months for the public to reject it and demand the original Coca-cola Classic return. On this episode of <a href="https://www.facebook.com/FailsandFixins/">Fails and Fixins</a> we take a look at why New Coke failed and theorize ways it could have worked.
Produced by <a href="http:\\DigitalBuzzLLC.com">Digital Buzz LLC</a>
Hosted by Dave Plough

Volkswagen's Dieselgate Dilemma

Fails and Fixins is a case study of marketing, public relations, and social media campaign failures. We research what went wrong and offer ways to prevent it from happening again.

If you've ever wondered how a campaign went off the rails or sat back watching a PR crisis unfold while thinking, "Wow, they handled that poorly." Fails and Fixins is the public relations podcast for you.