Show notes
Stop being a sheep and following the optical herd buying the same branded frames every other office has. Learn how to grow your optical profits by selling indie eyewear.
You will hear from 6 eyewear brands: Kala, Ziena/7Eye, Gazal, Swissflex, Tempo, and Article One. They will share how they got started, how they made their product, and what ECPs need to do to be successful today.
- Learn how frames go from pencil sketch to a physical product
- How to train staff to sell non-branded product
- How to market yourself as that office that sells niche product
- What makes indie product different in quality and design
- Why ‘Big Box’ frame brands are not a long term financial solution for your optical
