Universal Analytics data will no longer be available after July 1st, 2024. On top of that, Google Analytics 4 only lets you go back 14 months – how will you retrieve historical data? Sergei Kogut joins the podcast to discuss GA4 maturity scores and why now is the time to start data archiving if you haven’t already.

Get your GA4 Maturity Score here: https://www.morevisibility.com/google-analytics-4-maturity-score/
Get help with Data Archiving here: https://www.morevisibility.com/ga4-data-archiving/