Episode's Topic: Omnichannel Marketing
Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
Table of Contents:
<ul>
 <li>Setting the Scene with an Omni-Channel Example</li>
 <li>Attribution Models, Characteristics and Comparisons</li>
 <li>Flowchart: Choosing the Right Attribution Model</li>
 <li>Key Takeaways</li>
</ul>
Original Article: <a href="https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/">https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/</a>

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