Do you think that the artist needs aggressive self-marketing and intensive cooperation with brands in order to succeed in the art world of today? Shouldn’t powerful art speak for itself or without the loud voice of an artist that’s not gonna work? In today’s episode, I would like to talk about the particular artist — Jeff Koons. Previous episodes of “Exploring the art market” podcast:Episode 1 — Mediation of art-related disputes:https://soundcloud.com/user-796059586/exploring_the_art_market_ep1_mediation_and_artEpisode 2 — Art market bubbles:https://soundcloud.com/user-796059586/exploring_the_art_market_ep2_art_market_bubblesEpisode 3 — Value of arthttps://soundcloud.com/user-796059586/exploring_the_art_market_ep3_value_of_artEpisode 4 — Copyright and graffitihttps://soundcloud.com/user-796059586/exploring_the_art_market_ep4_copyright_and_graffitiAll comments and suggestions for the podcast are highly welcome either in the comment section below or directly to my e-mail: [email protected]. Thanks for listening and till next time on “Exploring the art market” podcast. Now available also on iTunes.