Marcel Pirlich on AI in online marketing
<p>Online advertisement companies have been using statistical models for many years. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.  </p>
<p>In this episode: </p>
<ul>
<li>More on the company <a href="https://www.adspert.net/de/">adspert</a></li>
<li>Jessica's take on AI in online marketing on the <a href="http://hiig.de/blog">Digital society blog</a></li>
</ul>

GDPR revisited

Join us on a journey into the realms of our digital society: In the new season of Exploring Digital Spheres our SET-project research team travels to five different countries on three continents in order to explore the intersection of sustainability and digitalisation and talk to local experts about their endeavours. 

In the first season of the podcast you got to know HIIG researchers and their diverse research backgrounds. We asked them how our digital society works and what its future might look like. Every other episode, the researchers entered into a dialogue with other digital mavericks!