Experimarketing
Experimarketing
Colin Carrasquillo
Experimarketing Episode 25: Make It Sticky
39 minutes Posted Aug 3, 2021 at 7:34 pm.
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Show notes

On this episode of Experimarketing, Colin and Matt connect with Karla Guleserian, Director of Marketing at Velocity Automotive Solutions, to discuss automotive websites, search results pages (SRPS), vehicle details pages (VDPS), and the idea of making them "sticky." Listen to learn why it's so important to ensure that you're providing potential dealership customers with all of the information they will need on both a dealership's SRPs and VDPs. This could be a controversial topic because many automotive vendor partners think/proclaim the most important part of a dealership's website are the VDPs, but are they? 

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