SHOW LESSOn this episode of Experimarketing, Colin and Matt come face-to-face with Facebook! Your favorite Experimarketers chat with Bob Lanham, Head of Automotive Retail at Facebook, and discuss the evolution of the platform, Facebook as a "private" social network, and how dealers can leverage Facebook Groups to increase opportunities for sales. Experimarketing is hosted by Colin Carrasquillo, digital marketing manager at the Nielsen Automotive Group and self-proclaimed Experimarketer, and co-hosted by Matt Wilson, host of the Mostly Automotive Marketing with Matt Wilson podcast and account director at SilverBack Advertising.