Today we are joined by Dr. Paul Zak, professor of economics, psychology, and management His work has been ground breaking in the academic, public, business and healthcare settings. In his new book, Immersion: The Science of the Extraordinary and the Source of Happiness, Paul shares a scientific formula for consistently creating extraordinary experiences. Experience Strategists: You don’t want to miss this episode! It will change the way you create and measure experiences- and help you have infinitely more impact for your customer and company.