<p>There is a LOT of hype around the Barbie movie right now, so we couldn&apos;t NOT talk about it. That being said - we&apos;re more focused on the marketing, and what we can learn from the development of the Barbie brand. What does it take to create truly engaging experiences and bring a brand back to life?</p>

New-To-Market Concepts: The Art of the Possible

Experience Matters is a podcast brought to you by Keane. From our studios in Birmingham, Riyadh and Dubai we work with clients all over the world. Since 1995 we’ve been using insight and strategy to define, design and deliver meaningful experiences everywhere people eat, stay, work, shop and play.Using that knowledge, we'll be talking about a new topic every episode, joined by marketing pros, interior designers, and master planners from our own talented team, as well as leading industry experts. All to discuss how brands and businesses can create successful experiences.