Exit Strategy with Moiz Ali
Exit Strategy with Moiz Ali
The Hustle & Moiz Ali
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0108 Jake Kassan - Turning an Indiegogo campaign into a $100M exit
55 minutes Posted May 28, 2020 at 10:00 am.
Today’s topics:
Moiz introduces Jake Kassan of MVMT, a men’s watches, accessories and lifestyle brand.
Jake discusses the operational issues he encountered when first starting MVMT.
MVMT did about $1m its first year, with most growth coming organically.
Moiz and Jake discuss their experiences with venture money and the state of startup founding.
Jake explains where MVMT is spending money on advertising today.
MVMT paid an influencer $150k for a post, but eschews big payments like this now, unless it’s an ongoing partnership.
Jake discusses the Movado-MVMT acquisition.
Jake talks about life post-acquisition.
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55:40
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Show notes
Today’s topics: (1:08) Moiz introduces Jake Kassan of MVMT, a men’s watches, accessories and lifestyle brand. (14:00) Jake discusses the operational issues he encountered when first starting MVMT. (17:40) MVMT did about $1m its first year, with most growth coming organically. (24:20) Moiz and Jake discuss their experiences with venture money and the state of startup founding. (30:03) Jake explains where MVMT is spending money on advertising today. (33:32) MVMT paid an influencer $150k for a post, but eschews big payments like this now, unless it’s an ongoing partnership. (39:10) Jake discusses the Movado-MVMT acquisition. (45:30) Jake talks about life post-acquisition. (51:37) Moiz and Jake discuss the future of DTC. See acast.com/privacy for privacy and opt-out information.
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