Michael Lissauer, Former Executive Vice President, Marketing & Business Strategy, Businesswire, and Don Middleberg, CEO, Middleberg Communications, talk about their experiences and career opportunities in marketing at the Executives on Campus Program's JobSmart Career Hour. Topics include: their career paths and background; qualities and skills that are important to be successful in marketing; advices on how students find their roles in the industry; and the impact technologies have on the marketing and advertising industry. A Q & A session follows.

The event takes place on April 15, 2008, at the Baruch College Vertical Campus, Room 14-235, moderated by Baruch student Ely Rosenstock.