Executive Decisions with Steve Sedgwick
Executive Decisions with Steve Sedgwick
CNBC
Don’t Stop Trying Things: Reed CEO James Reed
37 minutes Posted May 12, 2026 at 4:00 am.
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Show notes
James Reed reflects on the decision that defined his career — taking the risk of joining the family business. The Reed CEO discusses failure, purpose and why standing still is the worst decision of all.