Joe De Sena - the founder and CEO of Spartan Race, the world’s leading obstacle racing company – has demonstrated his entrepreneurial drive since his pre-teens. From selling fireworks at age eight, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, and now the world’s fastest growing sports movement, De Sena is a living definition of the word entrepreneur.Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events; and thus the idea for the Spartan Race was born. www.Spartan.com www.youmaydie.com --- Support this podcast: https://podcasters.spotify.com/pod/show/executiveathletes/support