Brittany Hodak is co-founder of ZinePak, a company that creates custom, interactive publications for super-fans. They partner with top brands and entertainers (ahem... Taylor Swift) to elevate regular consumer promotions (e.g., CD in a store) into an interesting and memorable experience. Several months ago, they were invited by Shark Tank Producers to pitch their company, and walked away with an offer of $725,000 from Robert and Lori.
We had 5 questions for Brittany this week:
1 – How’d you get the company off the ground?
2 - Tell us all about your Shark Tank Experience
3 - You’ve had fantastic growth - what’s been key to your customer acquisition strategy?
4 - What has been critical to growing the business well?
5 - Tell us about how your Shark Tank experience inspired you to start a charity?
For complete show notes, visit www.launchandlead.com.
