Various factors determine how, why, and the extent at which we perceive information. In fact, you and I could hear one message and have vastly different interpretations.

Katherine McComas, Ph.D. and is a Professor in the Department of Communication at Cornell University. Her research focuses on risk communications and is studying environment and health factors to determine why some follow risk recommendations and how individuals perceive risk.

Music credit: Swing Lo by Podington Bear is licensed under a Attribution-NonCommercial 3.0 International License.