Whether helping clients, keeping audiences riveted, writing another compelling blog post or giving useful branding advice on a national news program, Bruce Turkel lives and breathes this philosophy. His agency, Turkel Brands, has created remarkably effective campaigns for leading brands such as American Express, Bacardi and Discovery Networks. Bruce Turkel is a master at making brands more valuable. On top of that, he's an author of 5 books and an enthusiastic personality -- this is not an episode you want to miss!