Brian and Elizabeth chat to Simon Day who tells the story behind some of the biggest brands in the rapidly growing vegan food market. Starting off from a market-leading position in upscale charcuterie and olives, we hear how Winterbotham Darby has developed into a company at the top of the plant-based food pyramid.  Whilst retaining the omnivorous Unearthed brand, the company has expanded into premium pickles via Vadasz and the lunchtime vegan market with Squeaky Bean. And with supermarkets rolling out their own plant-based offerings, Simon tells us how he thinks Winterbotham Darby can stay one step ahead. 

Presenters: Brian Jones, Chairman of Bloor Research International and Elizabeth Hotson, BBC journalist and podcaster

Producer: Elizabeth Hotson

Music: A New Era By Gyom