Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Anthony Murphy ... This episode discusses driving business growth in challenging times with guest Anthony Murphy, founder of digital growth agency Attention Media. Anthony gained experience in his family's business before starting his podcast and agency. He emphasizes the importance of leaning into difficulties and finding opportunities during crises. Anthony explains how he grew his agency during the pandemic by shifting operations online and continuing marketing. Core values and communicating what a business stands for are also discussed as important for building trust. Preparing for difficulties and having fallback plans, like what is often needed for farming, was another lesson. Cutting marketing budgets during challenges was identified as a common mistake, as new customer acquisition is critical for sales. Anthony is focused on continuing to innovate and scale his agency while providing new employment opportunities.