Evidence-Based Entrepreneurship
Evidence-Based Entrepreneurship
Dr. Mojca Svetek
Misinformation: Do success stories distort reality?
7 minutes Posted Dec 13, 2023 at 2:00 pm.
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Show notes

Entrepreneurs are held in high esteem – they are seen as inspiring, dynamic, and bold. In the public's mind, entrepreneurs are visionaries like Steve Jobs, daring risk-takers like Richard Branson, and mavericks like Elon Musk. However, the fact of the matter is that these figures are far from representative of the average entrepreneur – who is of no interest to the mainstream media.


Join us in this episode to explore:

  • Three rules by which the media swears;
  • To what extent media practices distort perceptions;
  • How media depicts entrepreneurs in contrast to executives;
  • How media portrays women in entrepreneurship.