Show notes
Entrepreneurs are held in high esteem – they are seen as inspiring, dynamic, and bold. In the public's mind, entrepreneurs are visionaries like Steve Jobs, daring risk-takers like Richard Branson, and mavericks like Elon Musk. However, the fact of the matter is that these figures are far from representative of the average entrepreneur – who is of no interest to the mainstream media.
Join us in this episode to explore:
- Three rules by which the media swears;
- To what extent media practices distort perceptions;
- How media depicts entrepreneurs in contrast to executives;
- How media portrays women in entrepreneurship.



