<p>This week Shabri talks about how BANT isn't suitable for the top of the funnel and suggests a new approach.</p><p>Friday sales memo is a weekly newsletter, where Shabri Lakhani and guests share their thoughts on trending sales topics in a bitesize format.</p>

Friday sales memo: Is your cadence too short?

B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.