It's no secret that buying behavior has changed. With this in mind, prospectors need to find new ways to make their outreach more personalized. Our next podcast episode looks at how to make your prospecting more 'you', why you need to use multi-touch, and how to try new things.

With: 

• Shabri Lakhani, Subject Matter Expert at Kaspr. 
• Rachel Goldstone, SDR Manager at Cognism.