Eric Hultgren talks about <a href='http://www.forbes.com/sites/emilycanal/2016/05/20/video-of-woman-laughing-in-chewbacca-mask-sells-out-mask-kohls-says/#7497614c181a'>Candice Payne's Facebook video</a> where she wears her newly purchased Wookie Mask from Kohl's. What can marketers learn from this and what does this mean for Facebook Live? 

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Ep 174: Surprise and Delight from the Grand Hotel

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.