Our first big snow storm of the year and fear gripped the land so I figured I would play a bit today and unpack the science of what marketers call "the fear appeal"

Ep 143: CES and the rise of Snapchat

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.