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Jeff Leitch stops by to unpack the idea of programmatic advertising and what you need to know before you jump in or maybe some tips to make your campaigns, better

Ep 127: Do you "heart"Twitter and Amazon builds a bookstore

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.