Tomorrow is National Cat Day so Uber is delivering cats, but today we are talking about content and who that content you make should be for. Spolier alert, it's for the customer.

Ep 123: Nintendo goes mobile and Twitter buys TV

On Everything is Marketing presented by MLive we tackle what is happening right now in the world of marketing discussing tactics, tools, and strategy while separating the art of what digital marketing is from some of the noise that surrounds what it isn't.