In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating, and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying, and selling businesses that will shape the future of the creator economy. Today, we talk with Ken Harrell, founder of merchant bank Pharus—he’s a trusted advisor guiding entrepreneurs, investors, and holding companies in raising capital and unleashing the full potential of the creator economy. As an entrepreneur himself, Ken will share how he invests not only blood, sweat, and tears but also equity to ensure businesses thrive.

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