Planning and operations are just as important as the content you're creating - nothing beats a well-oiled content machine!In this episode, Kerel and Keisha talk to Jess Ostroff, managing editor at Convince & Convert about auditing to improve your content marketing process in 2018, and common mistakes and misconceptions about content creation.Jess is also the CEO & Director of Calm at Don't Panic Management, a personalized virtual assistant agency.