One of the many things that we explain to people in our Email Deliverability Handbook is that while you must comply with the CAN-SPAM Act, you shouldn’t say that you comply with the CAN-SPAM Act. This advice may seem counter-intuitive, however here’s why.

Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/dont-say-you-comply-can-spam-act/

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