08:42] Opening Segment  Montana shares where her love for wine started  From a sales rep to a Director of Marketing   [12:42 - 17:17] The Wine Ship: A Creative and Interactive Way to Learn About Wine What the Wine Ship is all about a hybrid between entertainment and education How Montana stays on top of everything create a system and structure for easier task delegation   [17:19 - 22:52]  How to Improve Your Wine Knowledge Montana's wine style: Sustainable growing Find out one's wine preference based on what they eat Get a deeper understanding of wines through education and exposure   [22:53 - 34:08] A Systematic Way to Grow Her biggest challenge as a business owner Finding balance Moving at a faster pace Montana's advice to individuals looking to make a name for themselves in the bottle or distribution industry Have a plan then work on the plan Have a marketing calendar Have a program that allows conversation around your brand What the trends are in 2022 Less brand loyalty A major change in the three-tier system operation [34:09 - 36:34] The Tasting Round Learn everything you need to grow your wine, business, or brand with Wine Business Bootcamp where I help other wine producers master the fundamentals of digital marketing, nail their customer experience, and convert more wine tasters into their wine clubs and other offers. Just send me a dm or email at [email protected] with the subject: Wine Business Bootcamp Favorite go-to wine after a long day   Beaujolais Favorite Go-to Pairing Champagne and potato chips Wine and Vineyard Resources People Connect with Montana at  https://www.thewineship.com/club and follow her on @thewineship and @montana.rae.sommelier   Let's continue the Everyday Wine Conversations and connect with me through Instagram, Facebook, LinkedIn, or feel free to shoot me an email at [email protected]. You can also check out my website at ​www.​klevywineco.com.   TELL US WHAT YOU THINK! LEAVE A REVIEW + help us get the word out there! Share this podcast to someone who wants to join the wine conversations. Go ahead and take a screenshot, share this to your stories, and tag me on Instagram!    JOIN THE CLUB through this link and handpick wines every month, from up and coming wineries, winemaker owned brands and wineries with unique stories while supporting those wineries directly. You can also join our Facebook Group to connect with other wine lovers, get special tips and tricks, and take your wine knowledge to a whole new level.   Tweetable Quotes:   "I think some people will get hung up on having to have to get the brick and mortar before you you start the business or you know, they think they have in their mind. It has to be this but there are just so many ways to you just gotta start iterating start going and start doing something. And everything else will kind of fall into place." - Kris Levy   "You can change your whole relationship with wine" - Montana Rae"I think for a lot of folks, they don't really know as much of what's out there simply because people like me and you, we taste a lot more wine than the average consumer because we're in the business. So that's another part of it is like exposure to the stuff." - Montana Rae